Activation.

Let’s create the words. Regardless of the channel, the most compelling story is anchored in your target audience’s motivations and needs, in your unique brand voice and in a way the search engines will love.

I am not a UX designer but I have a trusted tiny pool of excellence at my disposal. If it’s a quick asset, I can rustle up a good banner on Canva or similar. Horses for courses.

Making sure we’re setting some goals so we can track effectiveness, ideally based on previous experience. If not, we’ll set new benchmarks.

Whether it’s PPC, You Tube, social, shopping channels, retargeting search or GDN I can co-ordinate this too - again - through my tiny pool of trusted specialists.

The dark arts of digital marketing. Let’s increase the quantity and the quality of organic traffic to your site through both on-page and off-page activity. This is a world of detail and covers many disciplines in digital which I can co-ordinate for you.

We’ll set out a testing plan. A/B, multivariate for example. No point in plug and play and leave to fester. Let’s ratchet up those results and optimise. Test, learn, refine. Rinse and repeat.